Meet surprises and discover beauty through this window.

The EVF, which displays shooting conditions linearly and promises reliable shooting, is one of the benefits of digital technology. On the other hand, OVF has the primitive joy of a camera, the joy of looking through a window, and the feeling of facing the subject directly. An EVF that aims and composes inside the frame, and an OVF that opens outside the frame to stimulate creativity. The hybrid viewfinder allows you to freely switch between the two worlds with the touch of a lever.

We propose the joy of new photography with the appearance of a new LCD.

The stored LCD is a proposal for a new shooting style that enhances your focus on the viewfinder. Open and monitor the LCD between sessions and on the move. Change the settings and find hints and challenges for the next. The OVF, EVF, and LCD, as the third viewfinder, evoke the uplifting and aging that is essential to the shooting process.

The digitally reproduced visuals of the film are proof that only those who have inherited history are allowed. It appeals to the heart through the eyes and stirs the imagination. By adopting a memory LCD, you can always check the film simulation and white balance settings regardless of whether the power is on or off. It is a symbolic existence that shows the evolution of the operating system of the X series.

Wearing titanium armor takes you to an unknown stage.

Magnesium, which is highly processable, is used for the frame that protects the device, and titanium, which has excellent corrosion resistance, is used for the top cover and base plate that come into contact with the hands. In addition, street photographers who believe in encountering fate carry the camera in a ready-to-shoot state without putting it in a bag. Therefore, what is required of the camera is that the system is small, lightweight, and tough. Even with sudden changes in weather and temperature, you can focus on shooting with minimal consideration for the camera.

Protect beauty. Adopted surface hardening technology DURATECT ™

Duratect ™ (* 1) is a surface treatment technology that protects the camera from scratches by taking advantage of the beauty and unique texture of titanium. Achieves a smooth feel and high hardness (Vickers hardness, 1000-1500Hv). The brilliance of your favorite machine will not be impaired.

* 1: DURATECT is a trademark or registered trademark of Citizen Watch Co., Ltd.

Masters of color for over 85 years

FUJIFILM has continued to study color since the production and development of photographic films in 1934. The technologies and experiences, accumulated over the years, have been injected into the Film Simulation modes. Each of the carefully chosen modes has a unique set of colors and tonality to create images that reflect how a photographer felt when taking the picture. The world of extended color expressions including CLASSIC CHROME, ACROS and ETERNA, is now joined by another new mode of Film Simulation.

The new Film Simulation mode has been designed to simulate color negative film that was traditionally chosen for snapshots of everyday scenes. The colors, precisely controlled for each level of brightness, create a rich chromatic contrast to add extra definition. The new “CLASSIC Neg.” takes you back to scenes as you saw them growing up, bringing back the joy of photography.

Monochrome color

Black and white are not the only monochrome. Even if you look at the classic monochrome prints, it seems that no two colors are the same. Key color can be selected from the matrix with MAGENTA / GREEN added to WARM / COOL. You can create a unique expression by making use of the abundant gradation in the drawing. Please build a colorful monochrome world as well as the classics of retro = WARM and city snap = COOL.

Color Chrome Effect Blue

This adds more depth and naturally enhances the vividness of the color.

Sensor

If the camera limits the photographer’s limits, it’s not suitable for the name “Pro”. Firmware built primarily on new algorithms unleashes the full potential of fourth-generation devices, the X-Trans CMOS 4 and X-Processor 4.

Also, the evolution of digital cameras has eliminated the line between daytime and nighttime photography. The X-Pro3 AF drives up to EV-6, which is in a very low brightness environment. You can even shoot in what was previously called “darkness”. It is an advanced AF that focuses not only on what you see but also on what you feel.

Operability

The shape of the X-Pro3 designed to invite your finger to the core of the operation. You can operate your own without looking away from the subject, and you will not miss a chance. The hand memorizes it along with the feel of the dial, and the operation becomes smoother than you can see. This is the goal of an analog operation system.