Anushka Menon

Arjun Kartha

Anushka is a combination of many things, being the first female fashion & beauty photographer to come out of India at the young age of 21 when female photographers were nowhere to be seen was just one of her many accomplishments.

Anushka is not your typical Photographer ! “I don’t particularly like having just one title, because that really does not sum up who i am. “

She is one of India’s Leading Fashion & Beauty Photographers and has since travelled the world shooting for both local and international leading brands and is now being represented by The Jigisha Bouverat Collective in the USA.

Anushka is part of a generation working towards having more females photographers behind the camera and has paved the way for many young female photographers to follow their dreams and also inspired and influenced the new generation of creatives not just in her field but many others and thats because she herself is not just a photographer but also a dancer, aerialist, yogi, Dj, and musician! There are many personalities that make up this creative artist.

Being a minority in an industry that is still dominated by males Anushka has a different perspective to offer and not just that of a woman but also her unique approach to shooting and having being brought up abroad her visual approach captured the attention of major publications, designers and brands in India. After 13 years of being in the business, Anushka has worked and collaborated with the very best in her home country and her portfolio now extends to the west.

Having lived abroad for 18 years before returning to India, her views and ideas of her birth place are approached differently and this can be seen in her work. Her outlook on Indian Fashion and beauty always has and still has a very western approach allowing her imagery to mix both the old and new, the traditional and the contemporary.

Anushka’s Photography has a very fluid mannerism and this can be seen with her bold imagery and style, her use of colour, composition and choice of subjects.

TESTIMONIAL

My travels and my documentary work involves interacting with people and being unobtrusive while also keeping weight and bulk of my equipment to a minimum. All these factors combined with excellent image characteristics made me jump into the Fuji system with the X100S in 2013. Over the next few years, I travelled extensively with it and eventually, completely switched form DSLRs to the Fujifilm Mirrorless system. I now use them exclusively for all my work. For me the X System gets out the way and allows the photographer to actualize the vision while at the same time provides the quality and technological support needed for professional work. The design and usability makes the cameras invisible and helps it to gel well with documentary and travel photography to the point that I think it becomes an extension of the eye.

GEARS

X-Pro2

X-T1

XF14mmF2.8 R

XF23mmF2 R WR

XF35mmF1.4 R