Film Simulation

Our original “film simulation” is newly eqipped with a “nostalgic negative” mode that enables high-saturation and soft gradation expression. This mode reproduces the color tone of “American New Color”, which has established color photography, instead of black-and-white photography, which was the mainstream in the field of art in the 1970s.

PROVIA

PROVIA balances memory colors and transparency to recreate vivid, emotional reality rather than just clinical data. Its versatile handling of lush greens and natural skin tones makes it the perfect starting point for any Fujifilm journey.